Creativity and Audience Theory

Creativity and Audience Theory

Alternative readings of film posters

Alternative readings of film posters

 

 

Robert Smyth Media Blog

Evaluating your own work with audiences

 Without an audience there isn’t much point in producing a

 text, so we can start  by saying that the audience is crucial. If

 the text appeals to the audience then it is a successful text.


Choose one of your productions (main or ancillary, AS or A2) and explain how you selected and targeted a specific audience.

 

You could consider:


·
How you chose a target audience in relation to the genre and form you selected.
·
Whether you targeted an existing audience which already enjoys specific existing products like yours.


· How you made creative choices to appeal to this target audience.

· How you think your target audience will use your text (consider uses and gratifications here)

· How your media text could be marketed to the target audience (e.g. making use of social networking and other interactive technology)

-Under Stuart Hall’s theory of ‘Preferred Readings’ what type of ‘reading’ might this target audience give to your text?

Tuesday 26th February- what we will be doing...

Learning Objectives: To build on knowledge of Audience Theory and to answer past exam question 1. Audience booklet ( credit due to Mr Smith for making this booklet, by the way) needs to be completed; I will test you on the questions at the strat of the lesson! 2.AFL task Using the mark scheme provided, give a Level and mark to the essay your are shown. Give reasons for WHY you gave it this mark and HOW you would improve it. 3. Apply audience theory to your own product Complete for homework

Media Knowall - click on the link for audience theory

mediaknowall blog - excellent help on audience theory

A music video to apply audience theory to

Audience Theory

A2 Media Studies Audience theory from Rebecca Abrahamson

Audience Theory: Starter

Look at the 4 images. They should be very familiar!

 

 

 

 

1) Why do audiences choose to consume certain texts?

2) How do they consume texts?

3) What happens when they consume texts? ( What do they gain?)

 

4) Who is the audience for these texts?