Digipak and Poster

You need to analyse 3x CD covers/digipaks and 3x adverts/posters advertising new albums.Include your choices on your blog with detailed observations.

Tips: Digipak

1. choose covers which inspire you and are preferably in the same genre as your band/artist
2. analyse colour palette and possible reasons behind it
3. analyse connotations of names of bands and song titles and album name
4. analyse layout, font, positioning of image(s)
5. what is the image and what is the link to the band? Is there a sense of branding across their products? Why?
6. are there any bonus tracks, freebies, posters , lyrics included?

Tips: Poster

1. where did you find the poster? i.e. the magazine it came from/billboard/shop window etc
2. coment on the layout ( think back to AS work on Golden Spiral, HOW it is intended to be read)
3. comment on the colour palette and reasons behind this
4. comment on font style/size (graphology) and its effectiveness
5. analyse the image carefully. What/who does it depict and what is the intended audience supposed to feel?
6. who, if anyone, has reviewed the album? why is this included?

Remember to be detailed in your observations. Are you going to adhere to existing conventions or deviate from these? Why? What will link your three practical products?

CD Inspiration

Cd Cover Inspiration

Digipaks

A2 music video digipacks from Rebecca Abrahamson

Carol Vernallis Music Video Theory

Carol vernallis theory from Rebecca Abrahamson

'Love you like a love song' amateur music video

Check out this video and some of the others in their collection on youtube; some of the camera shots and aditing are things you could  consider. Quality HD camera/editing software used but it shows what can be done and some nice disjuncture/narrative styles.

 

 

 

 

A2 Marking criteria for Research and Planning

Marking Criteria for the Presentation of the Research and Planning

Research and Planning may be presented in digital format, but can take the form of a folder or scrapbook at this level. Where candidates have worked as a group, this may be presented collectively, but teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark and justifying individual marks on the assessment sheet. Each candidate should give a clear indication of their role in any group research and planning. As part of the moderation sample, the moderator will expect to see full evidence of the research and planning informing the construction process in order to support assessment.

Level 1 0–7 marks

Planning and research evidence will be incomplete;

There is minimal research into similar products and a potential target audience;

There is minimal organisation of actors, locations, costumes or props;

There is minimal work on shotlists, layouts, drafting, scripting or storyboarding;

There is minimal care in the presentation of the research and planning;

Time management may be very poor.

　

Level 2 8–11 marks

Planning and research evidence may be partially incomplete;

There is basic research into similar products and a potential target audience;

There is basic organisation of actors, locations, costumes or props;

There is basic work on shotlists, layouts, drafting, scripting or storyboarding;

There is a basic level of care in the presentation of the research and planning;

Time management may not be good.

　

Level 3 12–15 marks

Planning and research evidence will be complete;

There is proficient research into similar products and a potential target audience;

There is proficient organisation of actors, locations, costumes or props;

There is proficient work on shotlists, layouts, drafting, scripting or storyboarding;

There is a good level of care in the presentation of the research and planning;

Time management is good.

Level 4 16–20 marks

Planning and research evidence will be complete and detailed;

There is excellent research into similar products and a potential target audience;

There is excellent organisation of actors, locations, costumes or props;

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;

There is an excellent level of care in the presentation of the research and planning;

Time management is excellent.