Wednesday, 17 April 2013
Tuesday, 16 April 2013
Monday, 15 April 2013
Sunday, 14 April 2013
Media Language
Media
Language
You
should aim to apply the MEDIA LANGUAGE theory/theorists which can be applied to
your c/w (don’t describe, apply it/does
it apply).
You
will need to write about:
• Denotations
• Connotations
• Anchorage
• Semiotics
– Barthes
– codes (see above)
– Saussure
- Saussure dealt with the overall code of language, he stressed that signs are
not meaningful in isolation, but only when they are interpreted in relation to
each other.
And…any
of the aforementioned theories can fit neatly into this question.
Questions
to Consider
· What does the imagery of the
video suggest?
· How was the video shot? What
was the purpose of shooting the music video in this way?
· Is the editing noticeable?
If so why, if not why not?
· What editing techniques have
you used and why, what meaning will be derived from it?
· Consider your use of titles
· How did the video's editing
affect time, e.g. did it contract it or expand it? How was this done, e.g. what
transitional clues were given?
· In what way(s) did the sound
contribute or detract from the video?
· Was the sound distorted or
heightened at any point? What might have been the purpose for this?
· Does the title of the song indicate
in any way what the video is about? If it does, then in what way(s) is the
title reflected in the video? If not, what is the significance of the title in
the video?
· What are the chief
images of the video? Is there anything interesting about the lighting, the
camera angles, the sound, the timing which would reinforce a particular theme?
Are there significant symbols?
Wednesday, 10 April 2013
Applying Representation Theory - group work
ì What signifiers are used? What meaning is produced?
ì What social groups are being
represented? What is shown to be
normal/deviant?
ì Who constructed the
representation? Why?
ì Are stereotypes used? What effect do they have?
ì Which characters are
dominant/submissive?
ì Who are the objects/subjects of the
gaze?
What ‘reality’ is represented? How does the representation relate to the ‘reality’?Hall emphasises the importance of visual representation
Saussure' s concept is that langauge creates meaning: Signs can be words, images, sounds, objects
Dyer(1983)- what is being represented and how?
Baudrillard (1980s)- There is no distinction between reality and representation, only the simulacrum. Simulacrum – a copy that now has more reality than the object it is a copy of.
Perkins (1979)- stereotypes
Head up each hexagon as follows:
introduction- what we mean by representation
youth seems to be the hegemonic norm /dominant ideology- so how is youth represented in this video?
mise-en-scene
character(s)
camera
editing
theory + example from text
theory + example from text
theory + example from text
simplistic representatation -conclusion
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