'Love you like a love song' amateur music video

Check out this video and some of the others in their collection on youtube; some of the camera shots and aditing are things you could  consider. Quality HD camera/editing software used but it shows what can be done and some nice disjuncture/narrative styles.

 

 

 

 

A2 Marking criteria for Research and Planning

Marking Criteria for the Presentation of the Research and Planning

Research and Planning may be presented in digital format, but can take the form of a folder or scrapbook at this level. Where candidates have worked as a group, this may be presented collectively, but teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark and justifying individual marks on the assessment sheet. Each candidate should give a clear indication of their role in any group research and planning. As part of the moderation sample, the moderator will expect to see full evidence of the research and planning informing the construction process in order to support assessment.

Level 1 0–7 marks

Planning and research evidence will be incomplete;

There is minimal research into similar products and a potential target audience;

There is minimal organisation of actors, locations, costumes or props;

There is minimal work on shotlists, layouts, drafting, scripting or storyboarding;

There is minimal care in the presentation of the research and planning;

Time management may be very poor.

　

Level 2 8–11 marks

Planning and research evidence may be partially incomplete;

There is basic research into similar products and a potential target audience;

There is basic organisation of actors, locations, costumes or props;

There is basic work on shotlists, layouts, drafting, scripting or storyboarding;

There is a basic level of care in the presentation of the research and planning;

Time management may not be good.

　

Level 3 12–15 marks

Planning and research evidence will be complete;

There is proficient research into similar products and a potential target audience;

There is proficient organisation of actors, locations, costumes or props;

There is proficient work on shotlists, layouts, drafting, scripting or storyboarding;

There is a good level of care in the presentation of the research and planning;

Time management is good.

Level 4 16–20 marks

Planning and research evidence will be complete and detailed;

There is excellent research into similar products and a potential target audience;

There is excellent organisation of actors, locations, costumes or props;

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;

There is an excellent level of care in the presentation of the research and planning;

Time management is excellent.

Post ideas for those of you not meeting your target grade

You should ensure that your blog has varied and thorough posts that include images or videos that reflect your research and ideas.
Star Analysis - You should each have analysed a star and how their videos sell them to the target audience, you can look at several videos or videos that span their career.

Auteur Theory - the theory and research on one music video director.

Goodwin’s Theory of Analysis - Ensure all 6 points are clear on your blog. Relate this to videos you study and your own ideas.

DVD Cover and Magazine Advert Analysis - Real examples, your photoshop practice and ideas for you final products.

Timeline, Storyboards, Shotlists and Call Sheets - upload images to the blog with a description of what they are and how they will help you.

Mise-en-scene - Research on your genre and plans for your own ideas Analysis of past students work - analyse using the marking criteria and/or Goodwin’s points. Location Reports - street map images or still photo images, information about the location and why it is suitable

Audience Research - You could do a mind map or a questionnaire. Lyrics Analysis - ensure the lyrics for your song are on the blog, analyse mood and representation of the artist etc.

Editing Techniques - Find examples of similar editing styles or transitions that you plan to use.
Mood Board - create a mood board for you overall inspiration.

Amateur vs Professional - Analyse the differences between a student and real artist music video. Contact the original artist - Show that you have attempted to seek permission from the artist to use their song (e.g. via Facebook)

Test Footage - experiment with shot types and editing techniques and upload these to the blog.

Look at other students’ blogs- What inspiration can you take from them? Why do you think their blog is successful?

Ten Tips on Making a Music Video

Ten Tips from petefraser

An example of the letter you could email to the song copyright holder

Dear Copyright Holder,

 

We are A-Level students and we are writing to request your permission to use one of the latest tracks by Two Door Cinema Club.  The track we wish to use is I Can Talk.

With your permission, this task would be used in our current A-Level Media Studies project, which involves creating a music video to a popular music track, as well as producing an album cover/sleeve  and a magazine advert for the artist.

If we received your permission, this track would be used in an educational context and be viewed by our media class, our teacher and the OCR exam board moderator. 

The artist and your company would of course be fully recognised throughout pre-production and the final video itself.  A copyright notice with wording supplied by you can be included in the records of the project.  If this is required, please send full details.

We look forward to hearing from you,

Regards