Commentary on Level 4 students blog

A2 Media Studies OCR board

mark scheme for evaluation

A2 Media Studies Coursework Booklet from Thomas Griffiths

excellent link from Mr Ford re evaluation question 1

Click here to go to Mr Ford's blog with tips for a great evaluation

evaluations ideas- music video with annotations or commentary

You could try using annotations on top of your video as part of your evaluation

apologies for not being here- continue editing

Hi all,

apologies for not being in; illness at home.

Hope you enjoyed Harry Potter; you were all amazingly behaved and it was a pleasure to take you.

Continue editing and I will see you Thursday.

outstanding evaluation on blog

OUSTANDING EVALUATION

EVALAUATION

The marks for this unit are:

Planning and research: 20

Construction: 60

Evaluation: 20

(making a total of 100 marks)

The Evaluation

You must answer the following questions:

· 1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

· 2.How effective is the combination of your main product and ancillary task?

· 3.What have you learned from your audience feedback?

· 4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Formats:

The music video, film trailer, TV advertisements and sponsorship sequence must be in DVD format, playable on a standard domestic DVD player (PAL). The radio advertisement must be in CD format.

The evaluation may be presented as a blog, web page, podcast, slideshow or DVD extra. Blogs, web pages, podcasts and slideshows must be available online for the moderator

EVALUATION QUESTION IDEAS AND ADVICE

EVALUATION QUESTION IDEAS AND ADVICE

Click on the link for ideas from a Level 4 blog

Level 4 Evaluations on this blog

Evaluation Questions to complete after your video is handed in

In what ways does your media product use, develop or challenge forms and conventions of real media products?

• Write about all THREE products
• Be creative (how can you respond in an entertaining yet informative way?)
• Use technology (e.g. photoshop, tubechop, prezi, scribd, iMovie, soundcloud, flickr etc)
• Be analytical (pick out specific examples and remember your A2 theorists as well as ones from AS. Barthes, Todorov, Mulvey, Gilmore, Goodwin, Stewart etc)
• Explain every decisions (discuss the choices you made)
• Use the correct vocabulary (longshot, verisimilitude,(the quality of realism in something)  diegetic etc)

Evaluation AND final deadline advice for VIDEO

It's nearly time to evaluate your products - 

you can make a start on ancillary products if you are not able to edit in the lesson( digipak and advert).You will also evaluate your video after Friday 30th THE DEADLINE for the final video.The video must be burned to disc, named and signed in by 3.30pm to the English Office. It must also be available to view on your Blog.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

• Write about all THREE products
• Be creative (how can you respond in an entertaining yet informative way?)
• Use technology (e.g. photoshop, tubechop, prezi, scribd, iMovie, soundcloud, flickr etc)
• Be analytical (pick out specific examples and remember your A2 theorists as well as ones from AS. Barthes, Todorov, Mulvey, Gilmore, Goodwin, Stewart etc)
• Explain every decisions (discuss the choices you made)
• Use the correct vocabulary (longshot, verisimilitude,(the quality of realism in something)  diegetic etc)

A link to theorists and other useful informationhttp://www.alevelmedia.co.uk/page_1269723589777.html

digipak and poster

Final deadlines are looming - this friday for ancillary products ( digipak and poster) NO copyright-free images may be used. It must be all your own work. Look at comments/feedback and act on advice. Keep it simple and focussed. Don't over complicate it!

Markscheme for your digipak and poster

Digipak Advert Mark Scheme

THIS WEEK'S WORK

This week's work:

• you should be filming YOUR VIDEO outside of lesson time. If you haven't started, then NOW is the time. You should at least have your locations booked, dates made with your 'stars' in your video and costumes/props booked and organised. Half-term is an ideal time to get some filming done without lessons interrrupting etc.

• 3 x analysis of digipaks and 3x analysis of music posters should be on blogs. Look at the example I have posted for ideas.

• Friday 19th October is the deadline for your DRAFT digipak and DRAFT poster. These will need to be on Blogs and PRINTED, NAMED AND HANDED INTO THE ENGLISH OFFICE BY 3.30PM ON FRIDAY 19TH.

The quality for the poster and digipak should be as good as you can (i.e. colour prints on decent paper) and the digipak needs to be folded to ensure that it actually works as a digipak!
Any problems, see Mr Smith or myself BEFORE Friday, not on the day. Ensure you have sufficient printer credit, id card etc to enable the practical pieces to be handed in as smoothly as possible for you!! We will mark them over half term and give marks back

useful slideshare from another student on intertextuality of digipaks

Digipak Research from ksimmons29

HELP ON PHOTOSHOP

Final Cut Pro Help - see others on youtube

A2 music Video

A2 Music Video

A2 Music Video

A2 Music Video

A2 Music Video

Another A2 Music video from another school

A2 Music Video - from another school

Digipak and Poster

You need to analyse 3x CD covers/digipaks and 3x adverts/posters advertising new albums.Include your choices on your blog with detailed observations.

Tips: Digipak

1. choose covers which inspire you and are preferably in the same genre as your band/artist
2. analyse colour palette and possible reasons behind it
3. analyse connotations of names of bands and song titles and album name
4. analyse layout, font, positioning of image(s)
5. what is the image and what is the link to the band? Is there a sense of branding across their products? Why?
6. are there any bonus tracks, freebies, posters , lyrics included?

Tips: Poster

1. where did you find the poster? i.e. the magazine it came from/billboard/shop window etc
2. coment on the layout ( think back to AS work on Golden Spiral, HOW it is intended to be read)
3. comment on the colour palette and reasons behind this
4. comment on font style/size (graphology) and its effectiveness
5. analyse the image carefully. What/who does it depict and what is the intended audience supposed to feel?
6. who, if anyone, has reviewed the album? why is this included?

Remember to be detailed in your observations. Are you going to adhere to existing conventions or deviate from these? Why? What will link your three practical products?

CD Inspiration

Cd Cover Inspiration

Digipaks

A2 music video digipacks from Rebecca Abrahamson

Carol Vernallis Music Video Theory

Carol vernallis theory from Rebecca Abrahamson

'Love you like a love song' amateur music video

Check out this video and some of the others in their collection on youtube; some of the camera shots and aditing are things you could  consider. Quality HD camera/editing software used but it shows what can be done and some nice disjuncture/narrative styles.

 

 

 

 

A2 Marking criteria for Research and Planning

Marking Criteria for the Presentation of the Research and Planning

Research and Planning may be presented in digital format, but can take the form of a folder or scrapbook at this level. Where candidates have worked as a group, this may be presented collectively, but teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark and justifying individual marks on the assessment sheet. Each candidate should give a clear indication of their role in any group research and planning. As part of the moderation sample, the moderator will expect to see full evidence of the research and planning informing the construction process in order to support assessment.

Level 1 0–7 marks

Planning and research evidence will be incomplete;

There is minimal research into similar products and a potential target audience;

There is minimal organisation of actors, locations, costumes or props;

There is minimal work on shotlists, layouts, drafting, scripting or storyboarding;

There is minimal care in the presentation of the research and planning;

Time management may be very poor.

　

Level 2 8–11 marks

Planning and research evidence may be partially incomplete;

There is basic research into similar products and a potential target audience;

There is basic organisation of actors, locations, costumes or props;

There is basic work on shotlists, layouts, drafting, scripting or storyboarding;

There is a basic level of care in the presentation of the research and planning;

Time management may not be good.

　

Level 3 12–15 marks

Planning and research evidence will be complete;

There is proficient research into similar products and a potential target audience;

There is proficient organisation of actors, locations, costumes or props;

There is proficient work on shotlists, layouts, drafting, scripting or storyboarding;

There is a good level of care in the presentation of the research and planning;

Time management is good.

Level 4 16–20 marks

Planning and research evidence will be complete and detailed;

There is excellent research into similar products and a potential target audience;

There is excellent organisation of actors, locations, costumes or props;

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;

There is an excellent level of care in the presentation of the research and planning;

Time management is excellent.

Post ideas for those of you not meeting your target grade

You should ensure that your blog has varied and thorough posts that include images or videos that reflect your research and ideas.
Star Analysis - You should each have analysed a star and how their videos sell them to the target audience, you can look at several videos or videos that span their career.

Auteur Theory - the theory and research on one music video director.

Goodwin’s Theory of Analysis - Ensure all 6 points are clear on your blog. Relate this to videos you study and your own ideas.

DVD Cover and Magazine Advert Analysis - Real examples, your photoshop practice and ideas for you final products.

Timeline, Storyboards, Shotlists and Call Sheets - upload images to the blog with a description of what they are and how they will help you.

Mise-en-scene - Research on your genre and plans for your own ideas Analysis of past students work - analyse using the marking criteria and/or Goodwin’s points. Location Reports - street map images or still photo images, information about the location and why it is suitable

Audience Research - You could do a mind map or a questionnaire. Lyrics Analysis - ensure the lyrics for your song are on the blog, analyse mood and representation of the artist etc.

Editing Techniques - Find examples of similar editing styles or transitions that you plan to use.
Mood Board - create a mood board for you overall inspiration.

Amateur vs Professional - Analyse the differences between a student and real artist music video. Contact the original artist - Show that you have attempted to seek permission from the artist to use their song (e.g. via Facebook)

Test Footage - experiment with shot types and editing techniques and upload these to the blog.

Look at other students’ blogs- What inspiration can you take from them? Why do you think their blog is successful?

Ten Tips on Making a Music Video

Ten Tips from petefraser

An example of the letter you could email to the song copyright holder

Dear Copyright Holder,

 

We are A-Level students and we are writing to request your permission to use one of the latest tracks by Two Door Cinema Club.  The track we wish to use is I Can Talk.

With your permission, this task would be used in our current A-Level Media Studies project, which involves creating a music video to a popular music track, as well as producing an album cover/sleeve  and a magazine advert for the artist.

If we received your permission, this track would be used in an educational context and be viewed by our media class, our teacher and the OCR exam board moderator. 

The artist and your company would of course be fully recognised throughout pre-production and the final video itself.  A copyright notice with wording supplied by you can be included in the records of the project.  If this is required, please send full details.

We look forward to hearing from you,

Regards

 

Lyrics

http://www.lyrics.com/paradise-lyrics-coldplay.html

http://www.lyrics.com/rolling-in-the-deep-lyrics-adele.html

Sam and the womp

Andrew Goodwin

Andrew Goodwin’s music video theory. from PerrytheAlex

A2 Course G325 A2 Advanced Portfolio

A2 Media Studies Schedule 2012-13 Lutterworth College

Preliminary Exercise in Filming

Week beginning 11th June 2012.

Welcome back!

Your task this week is to complete a filming exercise as a preliminary task before your Music Video Coursework.

Homework will be to watch music videos and post about your favourites and why, the worst you have seen and why and any trends you have spotted generally. What seems to work? What is popular? What could YOU achieve?