Section 1.a) Question ( essay 9) apply to music video

Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how these skills developed over time

The essays! Labelled and numbered ( as requested!) Now get them done!

1.“Digital Technology turns media consumers into media producers”. In your own experience, how has your creativity developed using developed using digital technology to complete your coursework productions?
2. Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
3. Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how these skills developed over time.4.How did the conventions of real media texts inspire you to use new media technology to create the style of product you achieved?
5.Apply audience theory to your own product.
6.. Apply genre theory to your product.
7.Apply representation theory to your product.
8. 'Media is communication' Discuss the ways that you have used media language to createmeanings in one of your media products.
9. This week's...to complete the revision poster, then complete the planning sheet from today(sugar paper) and do one of the essay questions.

Media Theory for Question 1

Theories to Include in Question 1a

Question 1a and Question 1b - Past questions and Exam Advice from Pete Fraser

 

Here are ALL previous questions for each element, from the exams in Jan and June 2010 and Jan 2011 and 2012.

Section A

1a
Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.

Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.

Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.

Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how these skills developed over time.

Describe a range of creative decisions that you made in post-production and how these decisions made a difference to the final outcomes.

1b

Analyse media representation in one of your coursework productions.

Analyse one of your coursework productions in relation to genre.

Apply theories of narrative to one of your coursework productions.

Analyse media representation in one of your coursework production.

Explain how meaning is constructed by the use of media language in one of your coursework production.

How to approach question 1a
How to approach question 1b

Creativity Quotes to help

Creativity is ‘A process needed for problem solving…not a special

gift enjoyed by a few but a common ability possessed by

most people’

(Jones 1993)


'The making of the new and the rearranging of the old' (Bentley 1997)

Your focus today- making a revision poster

OCR A2 Media Studies Revision Poster Information for Section 1a by Rebecca Abrahamson

Advice on how to prepare for Section 1a) of the exam

Answering question 1 a from Andy Wallis

Skills Application Task- Wonderland cover analysis

 

Task: In talk partners (each group has a different cover)

 

Analyse the codes and conventions of your Wonderland cover using media language. Look at last lesson's notes to guide you.

1. Either annotate the cover or make some notes on paper around the cover.
2. Look for the micro elements ( mise en scene, camera shot/angle, layout, graphology) that suggest certain meanings about the cover.
3. Feedback to the class about what the overall meaning of your cover is aiming to communicate to its audience about its magazine contents and featured artist/contents.

 

 

 

 

Media Language Scaffold

Scaffold fAor Media Language by Rebecca Abrahamson

Media Language Essay

Example answer for question 1b from Media Studies

Media Langauge

Media language all from Rebecca Abrahamson

Most viewed music videos of 2012...

MOST VIEWED MUSIC VIDEOS OF 2012

Media Language

Media Language

You should aim to apply the MEDIA LANGUAGE theory/theorists which can be applied to your c/w (don’t describe, apply it/does it apply).

You will need to write about:

• Denotations

• Connotations

• Anchorage

• Semiotics

– Barthes – codes (see above)

– Saussure - Saussure dealt with the overall code of language, he stressed that signs are not meaningful in isolation, but only when they are interpreted in relation to each other.

And…any of the aforementioned theories can fit neatly into this question.

Questions to Consider

· What does the imagery of the video suggest?

· How was the video shot? What was the purpose of shooting the music video in this way?

· Is the editing noticeable? If so why, if not why not?

· What editing techniques have you used and why, what meaning will be derived from it?

· Consider your use of titles

· How did the video's editing affect time, e.g. did it contract it or expand it? How was this done, e.g. what transitional clues were given?

· In what way(s) did the sound contribute or detract from the video?

· Was the sound distorted or heightened at any point? What might have been the purpose for this?

· Does the title of the song indicate in any way what the video is about? If it does, then in what way(s) is the title reflected in the video? If not, what is the significance of the title in the video?

· What are the chief images of the video? Is there anything interesting about the lighting, the camera angles, the sound, the timing which would reinforce a particular theme? Are there significant symbols?

Applying Representation Theory - group work

ì  What signifiers are used?  What meaning is produced?

ì  What social groups are being represented?  What is shown to be normal/deviant? 

ì  Who constructed the representation?  Why?

ì  Are stereotypes used?  What effect do they have?

ì  Which characters are dominant/submissive?

ì  Who are the objects/subjects of the gaze?

What ‘reality’ is represented?  How does the representation relate to the ‘reality’?

Hall emphasises the importance of visual representation

Saussure' s concept is that langauge creates meaning: Signs can be words, images, sounds, objects

Dyer(1983)- what is being represented and how?

Baudrillard (1980s)- There is no distinction between reality and representation, only the simulacrum. Simulacrum – a copy that now has more reality than the object it is a copy of.

Perkins (1979)- stereotypes

Head up each hexagon as follows:
introduction- what we mean by representation
youth seems to be the hegemonic norm /dominant ideology- so how is youth represented in this video?
mise-en-scene
character(s)
camera
editing
theory + example from text
theory + example from text
theory + example from text
simplistic representatation -conclusion

Representation- another useful powerpoint

Representation from jphibbert1979

Hexagon Planning- past question and breaking it into helpful chunks

“Representations in media texts are often simplistic and reinforce dominant ideologies so that audiences can make sense of them.”

Evaluate the ways that you have used/challenged simplistic representations in one of the media products you have produced.